As as it is sold through Internet

Want we that or no, but russian Internet семимильными step moves to commercializations resource. That time remained In distant past, when paid банер, hinging on page, caused incomprehension or ядовитую and ироничную grin of the unsophisticated user, but инетернет-shop introduced than-that infinitely distant and inconceivable.

That is коласальный growing amount users, which began in 1998 and occurs hitherto, completely changed the person to our Network, and from space for programmer-alone she changed in new masses-медиа, equal which on its commercial potential not to find.
The different types develop In Runete to network commerce. Today on russian market internet-services work several network advertising agencies, but is recently created special network медиа-баинговое agency IMHO, appears more and more professional контент-project, which manual plans since time to extract profit of them. But most brightly expressed by commercial form in Runete are a network shops. Profitable they today? Who uses their service? That buy our users? As prospects on-line-trade in Russia?

Electronic commerce in Network traditionally divide into two types: business partnership and retail business. If the first has already got beside us rather broad development, that second is hitherto found unless on задворках Runeta, that, at least once, sometime beside, arising the interest very small number of the users.

Before 1998 in russian part of Network practically were absent professional internet-shops, which gave the suitable form of the payment and deliveries of the orders. Only last year appeared technologies of the payment, adapted floor russian market (first of all, system онлайновых payments CyberPlat), and as effect, the first national internet-shops.

What exactly internet-shop was a pioneer, today say already hardly possible. First simply therefore that notion of the network shop itself it is enough is washed away and define, when site, offerring facilities on delivery goods, changed in on-line-shop, practically impossible. Secondly, as often can be, and that there is ensemble example in histories, appeared immediately several on-line-shop.

Yes, but on most-that deal today already not so it is important, who was first. Sooner, follows to pay attention to other: according to the most greater directory internet-shop in Runete on put Navigator to electronic commerce , in Russia and near зарубежье today зарегестрированно beside 400 electronic shops.

Much this or little? I did not dare to give the unambiguous estimation. On my glance, this numeral wholly reflects the state of business to electronic trade in russian Internete. Reflects and speaks not in his(its) profit since amongst these four сотен shop whole 10-20 really work, are constantly updated and have more-more observable turn. But why need rest 380 shops, ask you. All simply. Their existence is explained or mode on Internet, or requirements to имиджу companies. The Repetition once again: majority shop exist nominal, is not sewn on neither losses, nor profit.

That disturbs the development internet-shop?

Obviously that internet-shops could already today gain greater importance and weight, than those, they have. But hitherto this has not occurred. The Reasons that several. Nazavem main:

1. The Small quantity of the users and low purchasing power.

On the most sanguine forecast (http://www.monitoring.ru), today in Runete six million users, on the most real around полутора. Herewith though incom of the users to Network as a whole above, than average on Russia, majority all can not afford to gain goods through Internet.

According to questioning, called on amongst users on put Internet-shops to Russia (http://www.virtualave.ne/ishops/index.htm on question How many times you shopped in internet-shop? 49% have answered nor reek , 13% - once , 16% - vapour(pair) once , 16% - several times , 4% - much often .

2. The Insufficient level of the development of the systems.

Questioning show that many potential buyers fear to buy in internet-shop because of fear to be defrauded. This is one of the the most serious problems Runeta, which holds up the development to network commerce in principle. The Final judgement her(it), probably, will not is found in the near future though already today in Network work the payment mechanisms.

3. Otsutsvie inexpensive and reliable system of delivery.

One of the main problems internet-shop is an absence inexpensive and reliable system of delivery. Unlike, shall say the America, where buying goods on facility of the postal orders is realized not one groups of ten of the years, us have no worthy postal service. Our russian mail with her(its) qualitative delivery for ten days, of course, can not satisfy both managament internet-shop, and their buyers.

The Known events, when internet-shops considered the possibility of delivery goods buyer by means of west курьерских of the services, which work in Russia. However this variant too is not optimum: delivery company DHL printed matters inwardly Moscow dispenses in fifteen, but occasionly and in twenty dollars.

As today delivery of bathed goods client is realized? The Bookstore ozone offers its buyer on choice two forms of delivery of the buying: курьерскую and traditional postal. The Users of the Moscow, of course, prefer first, buyers from the other city - second. Such a image dares the question and other internet-магазинеми.

Necessary to note that significant percent of the buyers is afraid to be defrauded. And internet-магзины, occasionly in the prejudice of itself, have to go on not having аналагов of the concession покупаьелям. So , shall say , http://www.dostavka.ru officially declares: We should like to remind all that: making order beside us, you do not yet make buying. This whole only agreement on intentions; nobody can not (and not will) force you to gain goods, which you do not approach even though his(its) you have already brought; you have a right to return or change goods, which you do not make .

Regrettably, such measures do not solve the problems, and users as before fear to resort to service of delivery, preferring in majority its traditional shops and market. And, alas, wet winter snow on the market, dirt underfoot and истошные shouts elderly дам in woolly kerchief: Pi-and-and-and-and-and-and-SHOEHORN !!! - hardly catch their revise their own glances in the near future.

On background of the mad success american онлайновой to trade at the head with already stuffed soreness of the mouth Amazon.com development to electronic commerce in Runete looks more then conservatively. All that numerals, which characterize the national market internet-trade, so small that do not go nor in what comparison with volume of sales west shop. Clear that millions and миллиардов in Runete no and in nearest two-three years does not предвидится. Though hope on prodigy always there is.

But while our shops on essences of the deal only make round or smooth by rolling the market, do the niches and form the strategy of the behaviour.

ELECTRONIC COMMERCE fever

The Comparison this not accidentally: and beside gold(en) fever past age, and beside electronic commerce persisting there is much general devils. This and agiotage, with which all dashed then on quest gild, but presently set off in virtual commerce, and correlation one, has gone bust. And different possibilities earning on gold(en) fever: someone set off on quest gild, but someone earned the торговлей provisions and instrument for gold diggers. The Last was although and not so profitably, but then uzh more stable and vastly less risky. But there is one big difference between electronic commerce and gold(en) fever past age: gold(en) fever began and ended, but electronic commerce came to, similars, remain for ever

Future for electronic commerce

Someone pertain to electronic commerce rave, someone sceptical. But be supervised, study begin and that and others. That such electronic commerce?

This notion it is impossible consider from Interneta apart. If take the model of any modern business, that sees that his(its) base are that or other facility communication. Moreover on all stage of his(its) development: marketing studies (the telephone, fax), advertisment (the press, television, radio, директ-майл, fax, telephone), delivery, aftersale service (the telephone, fax, e-mail). Internet today such facility to communications, as television, radio, newspaper, but possessing herewith inaccessible for the other facilities of the communications by capacity, интерактивностью and width of the incidence. Thereby if newspaper leaves such-that circulation in such-that region, but television covers the country or even several countries, that Internet this facility to communications without borders!

Today hardly someone, familiar with possibility of the Network, does not perceive her(it) in in earnest though the whole two-three years back Internet was considered beside us no more than expensive toy And if in some concrete event (apart taken to country, such, shall say, as Ukraine) else there is defect of the potential buyers internet-shop, that this only matter of time moreover small. Internet rapidly develops and дешевеет, become all more available to each. А subsequent to him electronic commerce.

Electronic commerce this completely network (онлайновая) model conduct of the business, using Internet as the main (but more often single) facility to communications, due to which final user can have information, but else book, pay and even get goods. You only visualize, what unique possibilities, what potential contains in itself Internet for business! We shall Consider some of them.

Unique possibilities for business

1. Relative дешевизна.

   Create the page or small site, marked, thereby, its presence in Network, under power today even schoolboy, to say nothing of company, - was desire. Need and efficiency of such presence it is necessary to discuss for each event separately, but this already subject of the other talk. Such factor, as дешевизна, particularly attractive for small business: Network allows him effectively to compete with big business. Virtual representation of the small company can be an роскошнее, than beside big, оперативность reactions on requests of the consumers vastly more high, the price more low, but condition of delivery more suitable. That you have valued the pace of development to Network shall bring only one idle time example: in leading ukrainian рейтинговой to system PING are daily registered before group of ten (!) new site.

2. Independence from borders and taxes state.

   In particular, this concerns intellectual and creative potential of our country, which before recent time since each year came all in greater decay. Today Internet has allowed to offer intellectual product in мировом scale. And he turned out to be claimed! To example, the офшорное programming today develops the rash rate: only in our country already groups of ten programmer's group on 90% work for border and, insofar I know, without orders do not sit. Did Not remain in side and separate programmers, but in the same way designers, writing journalists, other categories proletarians of the brainwork . And this concerns not only intellectual product. Creation internet-shop with use perfected traditional channel of the deliveries allows to control its business in international scale from any country.

3. Kruglosutchnosti sale.

   Your information site or internet-shop work without break and output. While you sleep sale go!

4. Interaktivnosti contacts with buyer.

   Unlike traditional facilities of the communications, in Internete you may get the response from buyers instant and thereby quicker to respond to demand. Even from the most passive visitors you will be able to get the profit: detailed statistics, which will be going to on your internet-resource, will allow to trace, whence come and where leave the visitors of the site, what route travel on his(its) page, what goods are more interested and a great deal another. Such a statistics inaccessible nor in one other traditional model of the business.

5. Detailed information on goods and service.

   If in traditional advertising facility you are always limited by some volume advertising area or ethereal time, in network Internet such restrictions are absent. You will be able to present information on your goods so in detail, insofar сочтете expedient.

6. The Possibility of the momentary payment not leaving from computer, not coming out of building.

The Whole history to trade seller strive to stimulation so named impulsive sale, when buying is made under influence of the moment: has wanted has bought. Taki sale are reached by miscellaneous way: design of the trading room, special location of goods on shop window, other psychological stunt. Internet in this plan gives the unique possibility of completion of the buying, not leaving from its computer. Such goods can be, to example, software, консалинговые, information facilities, music, miscellaneous.

For fullness of the picture is enumerated majority of the beautiful possibilities, which available with use of electronic commerce, but this does not signify that you will be able to get their all immediately. Certainly, big part their already wholly real in высокоразвитых country. We come down with небес to the land. It is Important to understand that in our country electronic commerce only begins its development. About full-fledged use of all possibilities until can go the speech.

The Main restraining factors:

1. rather rare while facility of the payment for buyer (all over the world such is a credit card);
2. the weak development of the infrastructure for acceptance of such facilities (the defect of the bank system);
3. it is enough low percent of the population, having access in Internet.

Consequently while we can not speak of full-fledged retail business in domestic Internete. But separate elements to technologies possible to use already today and get herewith real economic effect. The Ithaca as the most perspective applications to electronic commerce in our country?

Automation to wholesale business+

The Companies with furcated by dealer network or large corporative client literate built internet-shop will allow vastly to shorten time and cost trade трансакции (the process from familiarization before order and payment of goods), having enlarged, thereby, amount трансакций and profitability of the turn. To whom, as not large trade companies, well known that 80% all mistake are made operator in step of processing the order. Internet-shop will allow to exclude the human factor from process of the trade operation, vastly having raised capacity.

Internet-shop gives the following possibilities when work with contractor and final consumer:

• possibility of keeping information on buyer and their дисконтных scheme that will allow to form for each individual прайс-sheet and персонализировать extract of the count
• possibility of the image of the real condition of the storehouse that it is important for dealer, interested persons to reserve or book not available goods on storehouse
• the possibility of conduct of the balance for each buyer and contractor. Thereby, each buyer will be able to examine the previous condition of their own buying or availability of means(funds) on count, check and take into account any financial-trade operations. This allows to realize the payment of goods not only in scheme with downpayment, but also on credit and the other way.

Mezhkorporativnaya trade

Since the most popular way of the payment in domestic internet-shop while that remains the cashless payment on traditional invoice, it is safe to say that main client domestic internet-shop will be a juridical persons. They on today are and the most solvent category client, having access in Internet, which in this instance gives a chance suitable and quick access to information on your goods and service, registrations of the order (the most it is enough large), payment and deliveries (for large corporative client possible to offer and such service).

Retail business

On significant retail saleses in our country while calculate does not happen to. But then possible organize the efficient retail business by goods, calculated on international market. The most popular goods of such sort in our country promise in the first place to become all categories goods, which can be sent on Internetu. Though already there is examples it is enough effectively organized trade book, compact disk or souvenir. The Main problem here can become the way of delivery their final buyer.

Technologies do not cost(stand) on place: today banks already actively prepares the infrastructure for domestic electronic commerce. Will Pass else maximum year-two and all will become on their own place: broadly spreads the credit cards beside users, усовершенствуются technologies on acceptance internet-payments beside banks, appear the suitable services an express-deliveries goods on country. In that it will occur, no no doubts. And reason this is cut inherently network Internet unique and revolutionary facility communication, not to use which in business was simply foolishly. Exactly so electronic commerce it is necessary to get busy in in earnest immediately until late since occupy its place all сложнее becomes on this market and сложнее.

Author: А. V. Savin It Is Added: 21.03.2007